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A Message from your Leadership Team:

GENESIS® was established in 1998 and joined by leaders wanting to lift our industry’s ability to design, engineer, construct and service watershapes that resonate with people’s minds and spirits. Since its humble, yet passionate beginnings, thousands of professionals have trusted GENESIS® faculty and courses. We have long been reaching second-generation pool builders; and, now approaching our 20th year, we are training second generation GENESIS® Students. Since the 2016 merger with the National Swimming Pool Foundation®, also an IACET-approved provider, we are even better prepared “to help people live healthier lives through aquatics” by carrying out our goal to EDUCATE, CERTIFY and CONNECT the very best companies and individuals in the pool & spa industry. Here are some key 2017 achievements:


  • Separated the Genesis University™ brand from the Society of Watershape DesignersCM (Society)
  • Honored Andy Kaner and Grant Smith as our newest SWD Masters – those with distinguished work product and reputation following 150 hours of coursework
  • Credentialed 9 new SWD Registered -- those having completed 150 hours of coursework
  • Entrusted by 71 professionals who started their journey with us as “GENESIS® Associates” by taking CONSTRUCTION 201: Basic Pool Construction
  • Launched NSPF®’s Advanced Service Technician™ Training Courses, leading to ASTCM Certification

  • Celebrated another year, offering 100+ course hours at the International Pool Spa Patio Expo
  • Reached over 1,500 students, who entrusted us with their training
  • David Peterson, P.E. and SWD Master assumed the role of Director, GENESIS® Education
  • Bill Drakeley, SWD Master assumed the role of Deputy Director, GENESIS® Education
  • Launched GENESIS® CONSTRUCTION 281: Major Renovations, to help the industry pursue the lucrative renovation segment
  • Expanded our curriculum to include a “Service” track to make employee training more effective
  • Teamed with key sponsors to bring GENESIS® training to their dealers and locations
  • Expanded reach to the Northeast Spa & Pool Association, World Aquatic Health ConferenceTM, Western Pool & Spa Show, and Canadian Pool & Spa Show Conference & Expo

  • Broadened support among partners to help us further promote Society members
  • Connected with architects (at AIA & ASLA) to position SWD Masters as premier design and construction resources
  • Expanded social events within all schools to strengthen the GENESIS® family
  • Expanded exposure of SWD members to affluent consumers by launching the “Outdoor Living Showcase” in partnership with RMS Media Group
  • Advertised in Luxury Pools, Ocean Homes and social media outlets featuring SWD Masters and Sponsors
  • Reveled together at the Annual Winemaker Dinner at the International Pool | Spa | Patio Expo

GENESIS® Leadership Team:

Lauren Stack
Managing Director, Residential Division National Swimming Pool Foundation®
Lauren Stack
Brian Van Bower
SWD Master
GENESIS® Ambassador & Co-Founder
Brian Van Bower, SWD Master, GENESIS® Ambassador & Co-Founder
Skip Phillips
SWD Master
GENESIS® Ambassador & Co-Founder
Skip Phillips, SWD Master, GENESIS® Ambassador & Co-Founder
David J. Peterson, P.E.
SWD Master
Director GENESIS® Education
David J. Peterson, P.E., SWD Master
William T. Drakeley, Jr.
SWD Master
Deputy Director GENESIS® Education
William T. Drakeley, Jr., SWD Master
Lisa Ryckeley
Director of Operations GENESIS®

Lisa Ryckeley
Katie Wilke Junkers
Manager, Education & Marketing GENESIS®

Katie Wilke Junkers