GENESIS® Makes Waves With Their On-Floor Programs At 2014 International Pool | Spa | Patio Expo
Pool Design article by GENESIS® Staff
Miami, Florida – GENESIS® , Inc. made waves in sunny Orlando at the 2014 International Pool | Spa | Patio Expo held November 5 – 7, 2014 at the Orange County Convention Center.
Starting the show off this year, GENESIS® continued their high quality and cutting edge educational programs to sold-out classrooms and hosted the most extensive selection of on-the-floor seminars yet at their ever-popular Lifestyle Booth. GENESIS® SWD Master, Paolo Benedetti, SWD launched the free seminars with his Outdoor Kitchen Construction that packed the house. Attendees were immersed into new concepts and ideas in creating an outdoor cooking environment for their prospects. Following Benedetti, GENESIS® instructor Barry Justus, SWD, took to the floor with his project profiles and gave attendees an inside look to his cutting-edge endeavors. Justus included aerial photo footage of a recent project that included a rising television from the center of the pool to the delight of attendees. Concluding the first day was the ever-popular and most entertaining GENESIS® Lifestyle Program hosted by GENESIS® co-founder and president Brian Van Bower, SWD and Jada Vineyard’s Eric Ruiz. Attendee’s taste buds were tantalized by the complexity of the blend wines while learning more about Jada Vineyard’s location, grape varietals and winemaking practices. With Bower’s charisma and passion, attendees found themselves engaged, learning, enjoying and laughing throughout the entire event.
Strong attendance at the Lifestyle Booth continued throughout the duration of the event. Thursday’s courses included SWD MasterDavid Peterson, PE, SWD and Steve Gutai’s presentation on Submerged Lighting that had standing room only for those looking to gain more knowledge into a constantly evolving field. GENESIS® instructor Kate Wiseman, MLA followed with Trends in Outdoor Design. Spectators were taken on a journey to learn more about creating a sanctuary for clients with the addition of outdoor living space. Rounding out the day was GENESIS® SWD Masters, Rick Chafey, SWD and Roger Soares II, SWD presenting their projects of complexity to an audience that strives for more.
Wrapping up the Lifestyle Booth on Friday was retail guru, Merry Wise. With more than 40 years of pool and spa retail experience, Wise gave a grateful audience insight and ideas to create more with their retail space. Wise then took the time to visit with all who sought her advice and hosted a book singing at the conclusion of her event.
When attendees were on break, the show floor was a buzz. The connecting of business partners in the GENESIS® Pavilion was captivating. New products on showcase, new companies in the pavilion, old friends and partnerships having hearty discussions, the GENESIS® pavilion had it all. “We had an incredible show.” Stated Brian Van Bower, co-founder and president of GENESIS® Inc. “The traffic we had in our booth was magnificent, there was rarely a spot that was not taken by GENESIS® family members reconnecting, a business transaction in place or a project in discussion. This show for us was simply awesome. Our GENESIS® sponsors and pavilion participants were able to maximize their investment from that enthusiasm and gain valuable leads and prospects from the energy our group generates. GENESIS® continues to grow each and every year and our supporters see that.”