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GENESIS Leaders Meet in Madison

Pool Design article by GENESIS® Staff

Dear GENESIS® Stakeholders, Members, and Faculty,

Recently, the GENESIS leadership team met in Madison, Wisconsin. Our team prepared and discussed strategic planning, educational event preparation, a review of 2019, and our approach for 2020. We are pleased to provide you a brief synopsis of those discussions.

GENESIS’ parent company, the Pool & Hot Tub Alliance (PHTA) welcomed Sabeena Hickman as President and CEO on September 3, 2019. As Sabeena focuses on developing the long-term strategy for PHTA, we are pleased to announce that Executive Director, Jim Mock, will be handling the leadership role for GENESIS.

Jim has been instrumental in working with the GENESIS team throughout the unification and focusing on the long-term objectives. Please, take the opportunity to meet and chat with Jim during the Chicago Sketching and Museums tour, the Master Pools Guild Fall Meeting in Toronto and the International Pool | Spa | Patio Expo in New Orleans.

We are also excited to announce that GENESIS will be handling the management, development, and curriculum of the design/build/construction educational programs for PHTA. Therefore, the instruction and education you have come to expect from GENESIS will remain the same.

Lastly, as you prepare your GENESIS schedule, watch for details on our new rebate program. The three-for-three promotion announcement will come later this year.

As always, should you have any questions or concerns, please do not hesitate to reach out to Lisa, lisa@genesis3.com, or Katie at katie@genesis3.com. We are here to assist you.


Jim, Lisa, Katie, Jerimiah, and Kennedy
Your GENESIS family