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Alvaro Mendoza

President, CEO of Commercial Energy Specialists in Jupiter, FL


Alvaro Mendoza

Since 1983, Mendoza has led CES and pioneered Service Supported Distribution (SSD®) of mechanical and treatment packages for commercial and institutional pools, spas, and water features. These include Controls, Chlorination, Saline, UV, Filtration, Pumping, Code Compliance and Education. Alvaro is on the National Board of the CDC's (Model Aquatic Health Code), a leading educator, lecturer and author for industry organizations including FCAJ, FRPA, FSPA, UPSA, USSSA, & WWA. CES pioneered and operates the U.S.'s largest open-architecture aquatic monitoring center. Its energy programs save customers millions of dollars in water, energy, heat, chemicals, labor, and liability annually through self-funding pool modernizations.

Anthony Archer-Wills

President of Anthony Archer-Wills, LLC in Copake Falls, NY


  • Author of The Water Gardener, Water Power, and Designing Water Gardens
  • In 2008, he received the Joseph McCloskey Prize for Outstanding Achievement in the Art and Craft of Watershaping, awarded by WaterShapes magazine.
Anthony Archer-Wills

Anthony Archer-Wills is one of the world’s foremost authorities on water gardening, responsible for developing many of the new techniques used in the construction of ponds with both concrete and flexible liners. He started his own aquatic nursery and pond construction business in the mid-1960s, and was subsequently invited by the Agricultural Training Board and British Association of Landscape Industries to train companies working in landscape design and construction. Archer-Wills wrote the leading books on the subject – The Water Gardener and Designing Water Gardens – and has lectured extensively worldwide.

Benjamin Lasseter SWD Registered

President of Operations at Design Ecology in Austin, TX
(512) 326-2193


SWD Registered Pool Designer
Benjamin Lasseter

Benjamin is President of Operations at Design Ecology, a Landscape Architecture firm specializing in luxury residential master plans centered around swimming pools and aquatic features. Benjamin co-founded Design Ecology in 2011 with Scott Cummings, RLA with a vision of creating cohesive spaces designed and built with a singular cohesive plan that blends nature and aquatics harmoniously. After completing his undergraduate Horticulture degree at Texas A&M in 2003 Benjamin began working in pool construction business in Central Texas where he was introduced to designing and building pools and landscapes. As President of Operations, Benjamin oversees the implementation of the plans that are developed by his business partner and staff in the design office.

Brett Abbott

Strategic & Tactical Marketing Systems for Pool Builders in Austin, TX
(877) 634-8787


Brett Abbott

Brett is the founder and CEO of Pool Builder Marketing LLC, a marketing consulting company that works exclusively with swimming pool builders, pool service companies, and high-end landscape professionals throughout the world.

Brett's goal is to help pool industry business owners sell more while spending less on marketing and advertising - regardless of the economy. They accomplish this with advanced marketing and sales strategies, tactics and techniques designed specifically for this industry. Brett is a frequent keynote speaker and leader of sales and marketing workshops and seminars throughout the world.

Bill Kent, Ph.D.

CEO of Team Horner in Fort Lauderdale, FL
(954) 772-6966


  • B.S. University of Cincinnati
  • MBA Xavier University
  • Ph.D. Keiser University
Bill Kent, Ph.D.

Dr. Bill Kent is the entrepreneurial CEO of the Team Horner Group of companies, an integrated manufacturer, wholesale distributor, and global exporter of swimming pool products. Bill has served in several nonprofit organizations and was national president of the U.S. swimming pool industry’s national trade association in 1996. In 2015, Bill’s company received national recognition from the American Psychological Association for having a psychologically healthy workplace; Bill currently serves on the Board of Trustees of Keiser University, a Florida-based University with over 20,000 students on 16 campuses, the National Swimming Pool Foundation®, the International Swimming Hall of Fame, and the Florida Swimming Pool Association. In June 2015, Bill received his Doctorate in Business Administration with a concentration in Global Business. Bill completed the transition of company ownership to his employees in December, 2015.

Brian Van Bower, SWD Master

CEO of Aquatic Consultants, Inc. in Miami, FL
Ambassador and Co-founder of GENESIS®
(305) 383-7266


SWD Master Pool Designer
Brian Van Bower, SWD Master, GENESIS® Ambassador & Co-Founder

Brian Van Bower has nearly 50 years of professional experience in the pool and spa industry and has long been one of the industry's most influential figures. He is CEO of Aquatic Consultants, Inc., an international consulting and design firm based in Miami with a satellite office in N. Redington Beach, Florida, specializing in upscale and unusual pool and watershape designs. He is also ambassador and co-founder of GENESIS through which his efforts have transformed the industry, and he has a long history of leadership across numerous industry organizations and programs. Additionally, he is president of BVB Consulting, LLC, which provides business consulting to consumers, business owners and industry manufacturers.

Bower has won well over 100 industry design awards. His work includes projects in Africa, Sri Lanka, Greece, Colombia, the Caribbean, Bermuda, Canada and all across the U.S. He and his company's projects have been featured in numerous magazines and television shows, including coverage in Architectural Digest and on CNN and other local and national media outlets. He is a devoted food and wine enthusiast and pursuer of "the good life."

Bryan Snyder

Owner and Attorney at Law Office of Bryan R. Snyder
San Diego, CA
(619) 752-1102


Bryan Snyder

Bryan R. Snyder is the owner of the Law Office of Bryan R. Snyder, APC, located in San Diego, CA. Bryan has been a practicing attorney for more than 30 years and has been involved in litigating all types of construction cases, including multi-family and single-family homes, commercial buildings, hospitals, university buildings, and other construction. He represents both owners and contractors in litigation and in consultation. He has been recognized as a Super Lawyer by Thomson Reuters and was the recipient of an Outstanding Trial Lawyer award from the Consumer Attorney's of San Diego. He has lectured extensively on construction defect issues for both consumers and the building trade.

Bruce Dunn

President of Mission Pools in Escondido, CA
(760) 743-2605


Bruce Dunn

Dunn is the Owner and President of several businesses, including Mission Pools of Escondido. His companies employ 180 people in pool construction, service, and sales. Mission Pools is the builder of over 12,000 swimming pools, spas, and water features. Bruce is a graduate of the California State University in San Luis Obispo, California, and the Harvard University Graduate School of Business OPM program. He has served on the Board of Directors for three separate community banks in Southern California. Bruce has served two terms as chairman of the Master Pools Guild and ten years as Chairman of California’s Swimming Pool Educational Council, SPEC and is a member of the National Swimming Pool Foundation® Board of Directors.

Cameron Tapp

President and Founder of ClearWater Tech, LLC
San Luis Obispo, CA
(800) 262-0203


  • Chairman of Water Quality Association Ozone Task Force, Chairman of the IOA Air Treatment Task Force, Board Member of the International Ozone Association Board of Directors
  • Established NSF/ANSI Standard 222, the accepted industry standard for measuring ozone output from generating equipment.
  • Co-Author of Use of Ozone in Food Industries, Ozone Laundry Handbook, and countless articles in industry trade journals.
Cameron Tapp

ClearWater Tech, a division of Pentair is a manufacturer of ozone generation systems for water and air purification. Tapp founded the company in January of 1986. ClearWater Tech employs over forty personnel and serves a variety of markets including pools, spas, and water features, agri-food, aquaculture, aquariums and zoos, beverage and bottled water, indoor air quality, commercial laundry, process fluids, and problem drinking water. ClearWater Tech manufactures a line of more than fifty different models of ozone generators and related products. Tapp continues to actively manage all aspects of the business, paying particular attention to new product development and new market opportunities. With over 30 years of experience in manufacturing ozone generation equipment, Cameron is a well-respected leader, author, and speaker in the industry.

Charles E. Hess Jr., RLA, ASLA

Principal of Hess Landscape Architects in Lansdale, PA
(215) 855-5530


  • B.A. Ornamental Horticulture, Delaware Valley College
  • Masters of Landscape Architecture, University of Pennsylvania
  • Member of GENESIS® Education Board
Charles E. Hess Jr., RLA, ASLA

Chuck Hess established his eponymous firm in 1998, and has operated as Founding Principal since the firm’s inception. The firm’s design ethos is rooted in the creation of exterior spaces which complement and marry architecture with the natural environment. After completing his undergraduate studies in Ornamental Horticulture at Delaware Valley College in 1988, Chuck received a Masters of Landscape Architecture from the University of Pennsylvania in 1991. Before founding the firm, Chuck worked at a large, internationally recognized design firm, and then later at a smaller Philadelphia-region design/build firm. As lead-designer, Chuck is involved in all projects undertaken by the firm. He has over 20 years of experience completing high-end residential commissions. Chuck especially enjoys interacting with clients, other design professionals, and contractors during the design and construction process.

Chris Gregory SWD Registered

Owner of Eco-Pools Inc
Toronto, ON
(855) 326-7665


SWD Registered Pool Designer
Chris Gregory

Chris is the owner of Eco-Pools Inc., a company based in Toronto, Canada with a focus on environmental and energy efficiency. Since 1988 Chris has designed and built in both Canada and Australia for the residential and commercial sectors as well as the film industry. His work has been featured on HGTV as well as sitting on the editorial advisory board for Outdoor Lifestyle Magazine with numerous published articles.

David B. Duensing GENESIS® Associate

General Manager / David B Duensing Aquatic Construction Services LLC
Atlantic Beach, FL
President / David B. Duensing & Associates, Inc.
Atlantic Beach, FL
(904) 380-6843


GENESIS® Associate Pool Designer
  • First President of The National Association of Pond Professionals
David B. Duensing

Founded in 1989, David B. Duensing & Associates, Inc. has been one of the most active, experienced and respected design and consulting firms in the water garden and waterfeature industry. Duensing’s other company, Aquatic Construction Services, LLC., founded in 2006, focuses on the construction of highly detailed and, at times, extreme waterfeatures. He is past president of the National Association of Pond Professionals (NAPP), and writes and speaks for industry publications and associations. His construction and logistical efforts were featured alongside Anthony Archer-Wills on Animal Planet’s 2014 series The Pool Master.

Eric D. Groft, ASLA

Principal of Oehme van Sweden Landscape Architecture (OvS) in Washington, DC
(202) 546-7575


  • B.A. Geography / Environmental Science, Shippensburg University of Pennsylvania
  • Master of Landscape Architecture, University of Virginia
Eric D. Groft, ASLA

Eric Groft has over 30 years of experience in residential, commercial, and institutional work. He maintains a passion for horticulture and is committed to preserving the legacy of OvS while shepherding its continual evolution. His body of work frequently centers on water - pools, fountains, walls, jets, ponds, and waterfalls. His design credits include a 65’ waterfall with weirs, rills, and flumes, as well as a 25’ hand-hewn operable water wheel in northern New England. Mr. Groft is widely recognized as an industry leader in environmental and wetland restoration, and shoreline stabilization and revetment. He is a Cap fellow of the American Society of Landscape Architects and was an adjudicator for Luxury Pools’ Pinnacle Awards.

Feras Irikat

Director of Design & Marketing for Lunada Bay Tile
Harbor City, CA
(310) 498-6454


  • B.A. Interior Design, San Francisco State University
  • MA family and consumer sciences
  • Advanced graduate work and research in Color Theory and Color Psychology
  • Professional Interior Designer
Feras Irikat

Feras Irikat is the director of design and marketing for Lunada Bay Tile, a leader in the design and production of handcrafted glass, stone, metal, wood and ceramic tiles. Regarded as an innovator in the design industry, he is a multi-dimensional marketing and branding professional with a talent to build strong teams and brand visibility in a variety of markets. Irikat holds a bachelor's degree in interior design and a master's degree in family and consumer sciences from San Francisco State University where he also did advanced graduate work and research in color theory and color psychology. He has taught color theory, applications and psychology at SFSU, U.C. Santa Cruz extension, West Valley College, and at design seminars around the world.

Greg Andrews

Co-founder of National Tile and Stone Authority, Inc.
Winnetka, Ca
(805) 341-5570


Greg Andrews

Greg Andrews is a nationally renowned and award-winning tile contractor and glass mosaic expert. Having completed some of the most intricate and detail-oriented pools in the country, he's well known for his mastery of pool tile installations. While keeping active in installations, Greg's focus in the past decade has gradually turned towards industry involvement in the form of teaching, lecturing, training and consulting. He also manages a Pool Tile Technical Committee through National Tile and Stone Authority, a consulting firm that he co-founded. This level of involvement keeps Greg connected with top tiered tile installers product manufacturers throughout the country, and up to date with the latest in product technology and installation techniques.

Helena Arahuete, NCARB

Principal of Lautner Associates Helena Arahuete Architect in Playa Del Rey, CA
(310) 577-7783


  • M.A. Architecture, University of Buenos Aires, Argentina
  • Member of GENESIS® Education Board
Helena Arahuete, NCARB

Arahuete began working with world renowned architect John Lautner in 1971. She served as Project Architect on numerous Lautner projects, and rose to become the Chief Architect in John Lautner’s office until his passing in 1994. She continues to develop state-of-the-art contemporary organic projects that are sculpted right out of their unique site’s environment. Her past and current projects are located in the States of California, Idaho, Michigan, Arizona, Hawaii, Alaska and Australia. Arahuete has been published extensively throughout the world and continues to asked to lecture at a variety of institutions.

James Amburgey, Ph.D.

Associate Professor at UNC Charlotte
(704) 687-1214


  • Ph.D.,Georgia Institute of Technology, Civil and Environmental Engineering, 2002
  • M.S., Georgia Institute of Technology, Civil and Environmental Engineering, 2000
  • B.S.C.E., University of North Carolina at Charlotte, Civil Engineering, 1998
James Amburgey, Ph.D.

Dr. James Amburgey is an Associate Professor in the Department of Civil and Environmental Engineering at the University of North Carolina at Charlotte. He earned his Bachelor of Science degree in Civil Engineering at the University of North Carolina at Charlotte. He holds Master of Science and Doctor of Philosophy degrees from Georgia Tech in Atlanta, GA, and he completed two years of Post-doctoral research at the Centers for Disease Control and Prevention (CDC) as an APHL Emerging Infectious Diseases Research Fellow.

James G. Robyn, BA, MBA

CEO of BioNova® Natural Pools
(507) 246-6682


GENESIS® Associate Pool Designer
  • B.A. Astrogeophysics from Colgate University
  • MBA in International Management with a concentration in German
James G. Robyn, BA, MBA

James Robyn is the CEO of BioNova® Natural Pools with over 40 years of experience in the swimming pool industry. James consults on chemical-free Natural Swimming Pools (NSPs) focusing on both aesthetic elements and on the technology of the constructed wetlands that clarify and purify the bathing water. His firm provides support to a network of licensed professionals promoting residential Natural Swimming Pools. Robyn has also been a leader involved in the design, planning, installation and maintenance of the first public natural swimming pool in North America at the City of Minneapolis’ Webber Park. A graduate of Colgate University with a degree in Astrogeophysics, Robyn also holds an MBA in International Management.

Janet Lennox Moyer

President of Jan Moyer Design, LLC in Brunswick, NY
(518) 235-4756


  • Author of The Landscape Lighting Book and She Paints With Light, Volume 2
Janet Lennox Moyer

Janet Lennox Moyer, IALD, an internationally known lighting designer. As a recipient of many design awards, she has also she judged lighting competitions, been published extensively in magazines, newspapers, and books and has taught all over the world since serving as teaching assistant for her undergraduate lighting course at Michigan State University. Moyer’s practice has included interior, commercial, and residential lighting, but her emphasis shifted to landscape lighting in 1983. Moyer taught landscape lighting at UC Berkeley and Rutgers University in the Landscape Continuing Education for many years. Moyer had also studied plant identification, plant propagation and pathology, garden design and layout at UC Berkeley, Merritt College, and local Extension courses for years. Some of her lighting projects include of Levi Plaza (San Francisco); the Detroit Civic Center; several city blocks in downtown Tacoma, Washington for Pierce Transit and many others.

Jason Brownlee, ASLA, SWD Registered

Owner, J. Brownlee Design in Franklin, TN
(615) 739-7100


SWD Registered Pool Designer
Jason Brownlee

Jason is owner of J. Brownlee Design, a firm specializing in custom and creative outdoor living projects for residential and resort environments. He serves as the principle designer and works collaboratively with both homeowners and contractors across the country to develop a complete outdoor lifestyle design for his customers. Jason's passion for design becomes evident in his projects that are diverse in scale, style, and project location, and include the necessary technical, hydraulic, and construction design details to take a project from concept to completion. Jason holds a bachelor's degree in Landscape Architect from Mississippi State University and is a registered landscape architect. His projects have won numerous National Design Awards and have been featured on HGTV and in other print and video publications.

Jason Hughes

Partner at River Pools and Spas Spas in Warsaw, VA
(888) 358-7665


Jason Hughes

After working in pool construction throughout his high school and college years, Jason founded River Pools in 2001 with his two partners. After experiencing tremendous growth in the Central Virginia market as an installer, the 2008 recession led River Pools to focus on digital marketing. The brand exploded online and led the company's marketing philosophy being featured in publications as The New York Times and Forbes magazine. Following continued growth as an installer and ultimately being named a Top 50 Pool Builder by Pool & Spa News, River Pools expanded into the manufacturing of fiberglass pools in 2013. Upon entering the manufacturing space, Jason realized the need to bring the various manufacturers together and co-founded the Fiberglass Pool Manufacturers Council within the PHTA, of which he currently serves as Chair. Jason's fiberglass pool related articles have been featured in Pool & Spa News and AQUA Magazine, as well as teaching fiberglass pool installation courses at various industry trade shows.

Joan Roca, SWD Master

Owner of Imerzion Corp.; Panama


SWD Master Pool Designer
Joan Roca, SWD Master

Joan Roca started in the swimming pool industry in 1975 and earned his Industrial Engineering degree in 1984. Joan has been a member of the APSP since 1982, Certified Pool Operator by NSPF® in 1986 and Certified Pool Instructor in 1988. In the ensuing years, he continued his education through more than 200 industry seminars and educational programs. In 2003 he started with GENESIS® and became an SWD Master. In 2006 Pool & Spa News honored Joan Roca as a Master Pool Designer in 2008 and 2014 and his work has been internationally recognized and awarded on many occasions. In 2013 he obtained a Master’s Degree in INCAE Business School and moved his head office to Panama City creating IMERZION CORP the new prestigious pool company by signature of JOAN ROCA MASTER POOL DESIGNER.

John Kenyon SWD Registered

Sales Manager and Design Consulting for Gib-San Pool & Landscape Creations in Toronto, ON, Canada


SWD Registered Pool Designer
John Kenyon

John Kenyon serves as the Sales Manager and Design Consulting for Gib-San Pool & Landscape Creations in Toronto, Ontario, Canada. John's role utilizes his GENESIS education to understand his client's dreams and marry them with unique needs, design preferences, and budget. An avid swimmer himself, he regularly incorporates the health benefits and immersion of water to his customers. Continuing his educational path, John recently completed the Crestcom Leadership Training, Bullet Proof Manager, and is working to become an SWD Master.

Kate Wiseman, MLA
GENESIS® Design Faculty Advisor

Principal Landscape Designer at Sage Outdoor Designs
San Diego, CA
(619) 618-6410


  • Bachelor’s degree, Botany, University of California at Berkeley
  • Masters of Landscape Architecture, Cal Poly Pomona’s School of Environmental Design
  • Member of GENESIS® Education Board
  • GENESIS® Design Faculty Advisor
Kate Wiseman, MLA

Kate Wiseman is the Principal landscape designer at Sage Outdoor Designs, a firm specializing in the design of beautiful residential landscapes in Southern California. She founded Sage in 2008, and since then her designs have been widely published both locally and nationally. She has a Bachelor’s degree in Botany from the University of California at Berkeley and a Masters of Landscape Architecture from Cal Poly Pomona's school of Environmental Design. Kate began teaching with GENESIS in 2012 and is currently the Design Faculty Advisor.

Ken Milbery

Director of Technical Services of Lunada Bay Tile
Harbor City, CA
(310) 257-1300


Ken Milbery

Ken Milbery is Director of Technical Services for Lunada Bay Tile, a glass tile manufacturer in Southern California. Prior to his current position, he worked for National Pool Tile as a Building Material Specialist. He is highly regarded as one of the pool industries top specialist in waterproofing, glass tile installation systems and building material technologies. Ken worked alongside the elite luxury pool contractors in Los Angeles and surrounding areas for more than 15 years. Ken continues to share his extensive knowledge through training, seminars, and industry trade shows around the country. A former Masonry contractor, he has 25+ years of combined experience in the pool industry.

Kevin Ruddy, SWD Master

President and Founder of Omega Pool Structures, Inc. in Toms River, NJ (Since 1984)
(732) 255-0231


SWD Master Pool Designer
  • B.S. University of Nevada Las Vegas / East Stroudsburg University
Kevin Ruddy, SWD Master

Omega Pool Structures, Inc. is a design, engineering, and consulting firm with a construction division that provides professional services focused on the specialized applications and techniques used in indoor/outdoor residential, commercial, and special needs facilities. Omega consults throughout the country with homeowners, architects, landscape architects, engineers, and builders. Ruddy has been at the forefront of the indoor swimming pool industry for the past 28 years and has advised to help ensure that each project is built with foresight and precision. Ruddy received the Humanitarian Award for his service and contributions pertaining to a therapeutic indoor swimming facility for the ARC Association (People with Intellectual and Developmental Disabilities).

Kirk Bianchi

Owner / Designer at Bianchi Design in Scottsdale, AZ
(310) 257-1300


Kirk Bianchi

Even as a young boy, Kirk Bianchi was captivated by creative pursuits such as photography, model building, and dioramas. These interests drove him to pursue architecture studies at Arizona State University. After University, Bianchi went to work for a major pool company in Phoenix, learning about the business from the trenches. Soon his design talent emerged, and he was encouraged to bring his unique creative vision to every project. In 1999 Kirk founded his own company, WaterScapes by Bianchi Design. His mission is to transform your ordinary backyard into a "waterscape" or a custom work of art. Today, he is among the elite as an Arizona Pool Builder.

Mike Giovanone, CBP

Chairman of the Concord Pools Advisory Board
Saratoga Springs, NY
(518) 783-8976


Mike Giovanone, CBP

Mike entered the pool business in 1972 and worked his way to becoming Vice President of Carmen-Goody Imperial Pools. In 1980, Mike purchased Concord Pools and, through his leadership, grew the company to become the to be the nation's highest Heldor Pool Dealer, installing nearly 500 pools in 1988.

Upon the demise of several of the major steel pool manufacturers in the late '80s, Mike teamed with Latham - Pacific Pools of Latham, NY. Now, the largest Latham Pacific Pool dealer in the Country, Concord Pools was recognized as the 2005 North American Dealer of the Year by Pool & Spa News, is a member of the AQUA Magazine Hall of Fame, is a member of the Latham Pool Product Hall of Fame, a seven-time Master of Design winner, and the undisputed leader in swimming pool installation and design with over 11,000 in-ground pools within the Capital District.

Peter Davidson

President of Current Systems, Inc. in Ventura, CA
(866) 372-8886


Peter Davidson

Davidson started his testing with a plywood test tank in a carport in Malibu, Calif. and resulted in two test pattern pumping systems that were patented in the 1980’s and have become the forerunners of today’s Riverflow Pump System. Over the years, Davidson has developed various nozzles, manifolds, suction grates and sumps, designed to deliver optimum flow capacities safely. Davidson’s pursuit has been focused on highvolume rather than high-pressure as a means to provide appropriate current for a variety of applications. Current Systems, Inc. also pioneered the introduction of variable frequency drives in the swimming pool industry.

Philip de Tournillon

Owner of Riverflow Pools in Hallandale Beach, Fl
(954) 889-0311


Philip de Tournillon

Phil de Tournillon is the owner of Riverflow Pools, affiliated with Current Systems, Inc. Phil, a 30+ year veteran of the construction industry, has been consulting on pool design, supplying and implementing the Riverflow System throughout the United States and Internationally for more than 20 years. His passion for the pool and spa industry stems from his vast experience and believes that all water needs current, not only for health and enjoyment, but bringing “Fun to Water.”

Randy Dukes

Technical Sales Director, CL Industries, Inc. in Orlando, FL
(727) 595-6509


  • Author of Pool Surfaces, Problems, and Solutions, now in its 7th edition
Randy Dukes

Dukes is regarded as one of the foremost authorities in the pool plaster industry relating to deterioration, discoloration, and staining phenomenon that are commonly associated with cement-based pool coatings. He has served as a moderator and keynote speaker for many of the National Plasterers Conventions starting in 1992 and has instructed courses on "The Science of Cementitious Pool Finishes, Startups, and Maintenance." Dukes has spent a considerable amount of time traveling throughout the U.S. researching and identifying pool surface problems and their relationship to application, water chemistry, and chemical abuse.

Rick Black

Fiberglass Product Director at Latham Pools in Latham, NY
(800) 833-3800


Rick Black

Rick Black began his career in the swimming pool industry in 1992. He owned and operated two retail and construction stores specializing in the sale and installation of fiberglass pools. In 2000 he, along with two business partners, purchased a fiberglass pool manufacturing company and created the brand Trilogy. Trilogy was sold to Latham Pool Products, Inc. in 2011. Since joining Latham, Rick has served the Fiberglass Division in the roles of Assistant Operations Director, Director of Warranty and Field Services, Southeastern Business Development Manager and is currently the Fiberglass Product Director.

Ryan Avery

Owner at AveryToday, Inc.
(303) 872-0431


Ryan Avery

Ryan Avery is one of the Millennial generation’s most profound speakers on generational leadership and strategic communication. At age 25, Ryan became the youngest World Champion of Public Speaking in history, competing against more than 30,000 contestants from 116 countries to claim the 2012 World Championship for Toastmasters International. Ryan has delivered keynotes and trainings on every continent in the world, is an Emmy-award winning journalist, and best-selling author. Ryan currently lives in the United States with his wife Chelsea and daughter Atlas. He is the highly soughtafter keynote speaker at conferences and for conducting company-wide trainings on the power of strategic communication and generational leadership.

Ryan Hughes

President/Creative Director of Ryan Hughes Design Build in Tampa, FL
(303) 872-0431


Ryan Hughes

For nearly two decades, Ryan Hughes has designed and built outdoor living without peer. As the recipient of multiple industry awards, Ryan's experience and innovation have been acknowledged within the industry as well as through international design books. Ryan has been published in such publications as the "Dream Homes Series" and "Perspectives on Design." He is also a regular contributor to Aqua Magazine, Casual Living Magazine, Hearth and Home, Landscape Architecture Magazine, Outdoor Living Magazine, and several other leading industry publications.

Scott Hester, P.E.

President of Counsilman • Hunsaker in St. Louis, MO
(314) 894-1245


  • B.S. Civil Engineering, Southern Illinois University, Carbondale, IL
  • Principal-in-Charge of monitoring project development; reviewing shop drawings; and coordinating construction issues with the project architect, construction manager, swimming pool contractor, and other key project personnel.
Scott Hester, P.E.

As President of the Counsilman • Hunsaker team, Scott is responsible for leading the daily operations of the company. He provides comprehensive industry experiences in all aspects of Counsilman• Hunsaker including business development, design and engineering, quality control and facility operations and services. Known as a high-integrity, energetic leader Scott has a diverse portfolio of experience in aquatic facilities spanning all market sectors. Scott is also a recognized leader in the aquatics industry and has shared this knowledge by providing educational based presentations throughout the country. A past recipient of the Aquatics International Power 25 award and has also published numerous articles ranging in topics from aquatic facility design to facility operations.

Scot Hunsaker

CEO of Ardent Group in Chesterfield, MO
(636) 778-9893


Scot Hunsaker

Scot Hunsaker purchased a small engineering firm operating as a sole proprietorship from his father. That firm, Counsilman • Hunsaker , has designed aquatic facilities, including Olympic venues, all over the world. During his tenure as CEO and owner, he grew Counsilman • Hunsaker ’s revenue by a factor of 7, quadrupled the number of employees, opened 4 new offices in the US and went from being licensed to operate in 10 states to operating in all 50 plus 3 Canadian provinces. He sold Counsilman-Hunsaker to the employees for cash in 2012. He has spoken on the topic of ownership thinking across the US and internationally. He is also the author of 30 published articles. He also serves on several boards of directors. In 2013, he formed Ardent Consulting whose mission is to help CEOs and Business owners prepare for their ultimate transition with a particular focus of teaching employees how to think like owners.

Skip Phillips, SWD Master

Designer of Questar Pools and Spas, Inc.
Owner Pool Spa Technologies, Inc. in Escondido, CA
Ambassador and Co-founder of GENESIS®
(760) 815-3961


SWD Master Pool Designer
Skip Phillips, SWD Master, GENESIS® Ambassador & Co-Founder

Skip Phillips, former owner of Questar Pools' and the firm's current principal designer, is one of the world's most renowned designers and builders of custom swimming pools, spas and other forms of aquatic architecture. In 1993, the Robb Report declared Phillips "the world's most influential swimming pool designer" and since then he has received extensive coverage in trade magazines and on T.V., including multiple HGTV appearances, newspapers and prestigious national publications including Better Homes & Gardens, New York Times and Wall Street Journal. He is co-founder of GENESIS and is a charter member of the Society of Watershape Designers. He is widely credited for transforming and uplifting the pool and spa industry. Phillips' body of work includes some of the most beautiful and technically advanced watershapes of the modern era.

Terry Brannon, P.E.
GENESIS® Engineering Faculty Advisor

Founder-Emeritus of The Brannon Corporation in Tyler, TX
(903) 597-2122


  • B.S. Civil Engineering, University of Texas at Arlington
  • Specializes in water conveyance and treatment, aquatics, hydraulic and structural engineering
  • GENESIS® Engineering Faculty Advisor
Terry Brannon, P.E.

Brannon began his career in public works, beginning with the Cities of Irving and Tyler, Texas before founding The Brannon Corporation. He continues to specialize in public works projects, but the firm has carved out an aquatic niche using their expertise in water conveyance and treatment and structural design. Brannon is registered in 23 states as a licensed professional engineer. Now in semi-retirement from the engineering consulting business. 50 years total in engineering and 40 years in aquatics, he keeps himself busy sharing his experiences by writing and training engineers and contractors in the design and construction of aquatic facilities from public fountains, to splash pads, water parks, competition venues, lakes and streams, and private pools. He continues as a consultant to various construction management companies, hotels and resorts, municipalities, and branches of the U.S. Department of Defense.

Tim Chew

Pool/Spa Market Manager for ClearWater Tech, LLC
San Luis Obispo, CA
(800) 262-0203


  • B.S. Finance, Santa Clara University
  • Member of World Waterpark Association, International Ozone Association, and Water Quality Association.
Tim Chew

Chew started at ClearWater Tech in 2005 as an Account Executive, managing several customers in various applications of ozone. Prior to joining CWT, he was in the Management Trainee Program with American Golf Corporation, where he took a General Manager position at multiple Las Vegas area golf courses. After 8 years, he returned to his hometown of San Luis Obispo, quickly joining the CWT family. Chew continues to lead sales in all aspects of the business, paying particular attention to the Pool Market. Over the 8 years with CWT, Tim has worked with designers, builders, service technicians, and all related pool industry people, with complete understanding of the pool application.

Travis Bozick, P.E.

Principal / Vice President at The Brannon Corporation
Tyler, TX
(903) 597-2122


Travis Bozick, P.E.

Travis began his career with The Brannon Corporation in 2005 and currently serves as a Principal and Vice President. He has extensive experience in multi-state aquatic design, including water parks, pools, splash pads, spray grounds, natatoriums, wave pools, and lazy rivers. Travis is a member of the Council for the Model Aquatic Health Code and works with projects focused on safety, health, standard, and swimming pool code compliance for multiple states including ADA pool review, and the Model Aquatic Health Code by the Centers for Disease Control (CDC). Travis is a registered engineer in multiple states and has a B.S. in Civil Engineering from the University of Arkansas, Fayetteville.

Will Cappiello

Product Director, Package Pools at Latham Pools
(800) 833-3800


Will Cappiello

Will Cappiello is the current product director of package pools at Latham Pools in New York. He works closely with installers and provides education to the network of distributors.

GENESIS® Staff

Lisa Ryckeley

Director of Operations for GENESIS®
(615) 907-1274


  • Manages daily operations and all trade shows for GENESIS®
  • Former Event Coordinator & Assistant to Executive Director of National Spa and Pool Institute (NSPI)
Lisa Ryckeley

Ryckeley uses her extensive experience in logistics, event coordination, trade show management, client bookkeeping, and office management to make the GENESIS® system operate efficiently and with ease for the students, faculty, and venue staff. She has over 28+ years of experience doing this within the pool and spa industry, handling events for NSPI and running daily operations for GENESIS® since 2004.

Katie Wilke Junkers

GENESIS® / PHTA Director, Education
(615) 907-1274


  • B.S. AgriBusiness
  • Minor in Broadcast Communications
  • Manages continuing education requirements, database, and student transcripts
Katie Wilke Junkers

Katie has worked with GENESIS® since 2007 handling their continuing education requirements, educational database, attendee transcripts and recently the development of GENESIS®’ social media and marketing campaigns. Her GENESIS® relationship having been built from the days of the AQUA Show, Katie has been working in the pool and spa industry for more than 15 years, and has extensive knowledge of the industry and understands the necessity of continuing education. Katie holds a B.S. in AgriBusiness with a minor in Broadcasting from UW-Platteville.


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