HomeProgram DescriptionsBusinessBack

Pool Business
BUSINESS 102: Marketing & Lead Cultivation

Learning Objectives

  • List reasons why advertising money is wasted.
  • Define Hook-and-Message Advertising.
  • Define Interrupt Marketing.
  • Identify ways to generate leads.


Half of all the money you spend on advertising is wasted. That’s okay – Find out how to make the other half really count. See examples of Hook-and-Message Advertising as well as Interrupt Marketing. Then, understand why blowing your own horn actually hurts you (no kidding – let someone else do it for you) and how you can cultivate leads using alternative channels.

Time/ Credits

1:00 hrs

Instructor TBA