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Pool Business
BUSINESS 111: GENESIS® Lifestyle Programs

Learning Objectives

  • Great food and wine.
  • Interact with the GENESIS® family.
  • Learn by sharing ideas in a relaxed environment.


All work and no play makes for a dull day. This is not an accredited program and the hours do not satisfy SWD or SP elective or continuing education requirements. Topics include travel, winetasting, book signings, tours, and other social functions.

Time/ Credits

Non- Accredited


Brian Van Bower, SWD Master

CEO of Aquatic Consultants, Inc. in Miami, FL
Ambassador and Co-founder of GENESIS®
(305) 383-7266

SWD Master Pool Designer
Brian Van Bower, SWD Master, GENESIS® Ambassador & Co-Founder

Brian Van Bower has nearly 50 years of professional experience in the pool and spa industry and has long been one of the industry's most influential figures. He is CEO of Aquatic Consultants, Inc., an international consulting and design firm based in Miami with a satellite office in N. Redington Beach, Florida, specializing in upscale and unusual pool and watershape designs. He is also ambassador and co-founder of GENESIS through which his efforts have transformed the industry, and he has a long history of leadership across numerous industry organizations and programs. Additionally, he is president of BVB Consulting, LLC, which provides business consulting to consumers, business owners and industry manufacturers.

Bower has won well over 100 industry design awards. His work includes projects in Africa, Sri Lanka, Greece, Colombia, the Caribbean, Bermuda, Canada and all across the U.S. He and his company's projects have been featured in numerous magazines and television shows, including coverage in Architectural Digest and on CNN and other local and national media outlets. He is a devoted food and wine enthusiast and pursuer of "the good life."