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Pool Business
BUSINESS 281: Water and Wellness

Learning Objectives

  • Explain the history, present state and future projections of new pool construction.
  • Demonstrate why creating swimmers is vital.
  • Discuss our industry’s true competition for consumers’ discretionary dollars.
  • Discuss steps that each company can make to positively impact profitability, the industry and society as a whole.


Our industry brings families to water. Water is the essential element for a great backyard, and a healthy lifestyle. This course shows why and how our industry can embrace this concept for gains in both the near and distant future.

Time/ Credits

1:50 hrs

Instructor TBA