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BUSINESS 102: Marketing & Lead Cultivation

Learning Objectives

  • List reasons why advertising money is wasted. Define Hook-and-Message Advertising.
  • Define Interrupt Marketing. Identify ways to generate leads.

Description


Half of all the money you spend on advertising is wasted. That’s okay – Find out how to make the other half really count. See examples of Hook-and-Message Advertising as well as Interrupt Marketing. Then, understand why blowing your own horn actually hurts you (no kidding – let someone else do it for you) and how you can cultivate leads using alternative channels.

Expertise


  • PSP Expertise: Landscape Designers
  • PSP Focus: Architect/Designer
  • PSP Level 200

Time/ Credits


1:00 hrs
0.1 IACET CEUs

Instructor Gregory D. Howard

Gregory D. Howard


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